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Jul 19, 2009

Prototype, Nintendo And EA Lead June 2009 NPD Numbers

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Activision's free-roaming destructathon Prototype takes the top software slot in the June 2009 NPD sales numbers for North America, while Nintendo continues to wreak havoc with high sales of the DS and Wii.


Prototype, Nintendo And EA Lead June 2009 NPD Numbers

A weak US economy and historically slow summer sales conspired to push North American hardware sales down. Down but not out: Nintendo led the way with robust DS and Wii hardware sales, while the Xbox 360 stayed resilient.

    North American hardware sales: June 2009 (NPD Group)
  • 1. NDS: 766,500
  • 2. Wii: 361,700
  • 3. X360: 240,600
  • 4. PS3: 164,700
  • 5. PSP: 163,500
  • 6. PS2: 152,700

Software sales were led by the Xbox 360 version of Radical's open-world game Prototype. EA Sports also enjoyed a strong month led by its Wii Fit competitor EA Sports Active, a strong opening showing for Tiger Woods 10 for the Wii, and a nearly 50/50 sales split between Fight Night Round 4 for the Xbox 360 and PlayStation 3.

    North American software sales: June 2009 (NPD Group)
  • 1. Prototype (Xbox 360) 419,900
  • 2. UFC 2009: Undisputed (Xbox 360) 338,300
  • 3. EA Sports Active (Wii) 289,100
  • 4. Tiger Woods PGA Tour 10 (Wii) 272,400
  • 5. Wii Fit (Wii) 271,600
  • 6. Fight Night Rd. 4 (Xbox 360) 260,800
  • 7. Fight Night Rd. 4 (PS3) 210,300
  • 8. Mario Kart Wii (Wii) 202,100
  • 9. Red Faction: Guerrilla (Xbox 360) 199,400
  • 10. Infamous (PS3) 192,700

With Nintendo making a strong showing, Cammie Dunaway, NOA's EVP of sales and marketing, offered the following quote:

"More consumers continued to gravitate toward products that offer quality experiences and great value for the whole family...Consumers again selected Nintendo systems for those experiences, particularly our hand-helds."

THE VERDICT by Sports LegendsKind of a weak month for software and hardware sales, though it's not slowing Nintendo very much. Ouch at the PS3 sales numbers, though. The PS3 is awfully pricey for the current economy, but if Sony can get it down to $300, I expect the floodgates to open. Oh, and it's nice to see Infamous hanging in there. Good game!