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Nintendo isn't the only game-maker reaching for mainstream deep pockets. Microsoft has already begun it's biggest game-related marketing blitz in an effort to hook "casual and social segments."
According to Edge Online, the pre-Christmas advertising campaign is dubbed "Live Your Moment." It includes worldwide television, billboards, print ads, retail displays, and PR outreach, but no Master Chief, Microsoft's de facto mascot to appeal to traditional gamers.
The marketing effort arrives as Nintendo has dominated video game sales for the greater part of three years, thank to DS and Wii, which both appeal to a broader range of players.
The first television ads (seen here) started on Friday.
